WEBETTER
Privacy Policy
Last updated: September 28, 2026
This Privacy Policy explains how Swim Wealth Inc., doing business as WeBetter ("WeBetter," "we," "us"), collects, uses, and protects your information when you use our website and app. WeBetter is a personal finance, wellness, and social platform for adults 18 and older. WeBetter is not a financial, investment, legal, or medical adviser and does not provide such advice; our content and AI features are educational and for your own reflection.
Information we collect
- Information you give us — your email, name/handle, age confirmation (date of birth), and your responses to our quizzes and assessments, plus the goals, plans, notes, and reflections you choose to enter.
- Financial account data (via Plaid) — if you choose to connect a financial account, we use Plaid Inc. for read-only access to information such as account balances, transactions, investment holdings, and liabilities, solely to provide your personalized insights. We never initiate payments, transfers, or any money movement.
- Health & wellness data you give us directly — most of the health information in WeBetter is information you type in, not information we import, and we treat it as health data either way. It includes: your movement profile (the body areas you rank, the goal you set, and — where you tell us — your gender, which shapes the sessions we generate); your nutrition profile (food allergies, including any you record for other people in your household, dietary pattern, and cuisine preferences); your mind check-ins (a mood rating, mindful minutes, and the fact that a reflection happened); and the workouts, meals and hydration you log. We use it to shape what the app shows you and for nothing else. We do not sell it, we do not use it for advertising, and no other member can see it. Allergy information is used to exclude foods and is treated as safety-critical.
- Health & wellness data from Apple Health — if you connect Apple Health, we read only the categories you authorize: steps, workouts, mindful minutes, and sleep. We use it to reflect your activity back to you. Consistent with Apple's requirements, Apple Health data is never used for advertising or marketing, never sold, and never disclosed to a third party for that third party's own purposes. Only summaries you explicitly choose to share are shared with anyone. You can revoke our access at any time in iOS Settings › Privacy & Security › Health — we stop reading immediately and drop what we hold on the device.
- Social & content data — when you create or join circles and communities, invite people, or post, we store that content and your connections so the features work. People you invite who aren't yet on WeBetter are stored as pending invitations until they accept or you remove them.
- Your activity record — as you use WeBetter it keeps a running record of what you did and when: a workout logged and how many minutes it ran, a meal logged and how processed it was, a mood check-in and its rating, mindful minutes, hydration, and your daily score. Free text stays on your device — the words of a mood note or a reflection are never sent, only that one happened. This record is what makes recaps, insights and your library possible, and it is yours alone: no other member can see it. It is stored on your device first and copied to your account once you are signed in, including anything you logged before you created the account. When you delete your account it is deleted with it.
- What you build and log — the workouts, meals, grocery lists and plans you create; the workouts, meals, water and Mind sessions you log; your MyGym and MyRestaurant setup (including any allergies you record); and your check-ins — are stored on your account so they survive a reinstall and reach your other devices. Same rule: yours alone, deleted with your account.
- Usage & analytics data — we use PostHog for product analytics in the app and on our website — such as screens viewed and actions taken — to understand usage and improve the experience. These events are tied to your account, carry no location, and are never sold or used to track you across other companies' apps or websites. Where required, we ask for your consent before non-essential analytics. On our website we also use Vercel Web Analytics to count page visits; it sets no cookies and does not identify you.
- Your phone number, if you choose text-message two-factor — used only to text you a one-time code that confirms it's you before sensitive actions like connecting a bank or financial account. We never use it for marketing, and the only company that receives it is Twilio, which sends the codes. You can remove it any time in Settings → Two-factor authentication, and it is deleted with your account.
How we use your information
- To provide and personalize the product — your insights, plans, reports, paths, and reflections.
- To operate the social features you choose to use (circles, communities, invitations, posts).
- To power AI features (see below), and to keep them safe and accountable.
- To maintain, secure, and improve the service, and to communicate with you.
We do not sell your personal information.
AI features
Your permission. WeBetter's membership is built on AI features, so when you start your membership we ask you, in a separate checkbox, to acknowledge that WeBetter uses Anthropic's AI to personalize your experience. Personalizing means sending Anthropic some of what you add to WeBetter — exactly what is sent, and for what, is below. We record when you gave it. If you don't want this, you don't need to subscribe — and you can delete your account at any time.
What is sent, and for what. Your daily Headstart, Recap, Week in Review and other reports: a minimized summary of your own logged and connected data, so the report can be about you. Plan ideas for your circle: the city and state you enter, the circle's name, the vibe and the budget you pick. Workout drafts: your fitness goal and level. Statement reading: the PDF statement you upload (Venmo, Cash App, Zelle, Apple Cash) is sent to read and extract the transactions, then discarded — WeBetter does not store the file, only the transactions it finds. We never send your password, your login, bank credentials, account numbers, or investment-holding detail. WeBetter does not offer a chat assistant.
Responses are AI-generated and educational only — they are not financial, investment, legal, or medical advice, and should not be relied on as such. To keep these features safe and accountable, we may log AI requests and responses for quality, safety, and supervisory review; access is restricted, and you can request a copy of your own. We keep these AI logs for 24 months.
Social features & what's shared
Content you post to a circle or community is visible to that group. Your money is never shared with a circle, and your wellness data is private — only summaries you explicitly choose to share are shared. You can report content or people and block users at any time; see our Community Guidelines. Reports go to our review team and are not shown to the person reported.
Plaid
When you connect a financial account, you do so through Plaid, governed by the Plaid End User Privacy Policy. By connecting, you authorize WeBetter and Plaid to access and use your information as described there and here. We request read-only access only and never initiate money movement. You can disconnect at any time; deleting your account releases your Plaid connections.
How we share information
We share information only with service providers who help us run WeBetter — for example Plaid (account connections), Supabase (secure data storage and authentication), Apple (App Store purchases, if you buy a membership), RevenueCat (subscription management), PostHog (product analytics in the app and on our website — how features are used, tied to your account, never sold or used to track you across other companies' apps), Vercel (hosting our website, and counting its page visits without cookies), Anthropic (AI reports, plan ideas, workout drafts and statement reading), Yelp (nearby-place suggestions when you plan with a circle — receives the general location you provide, never your account data), Resend (transactional email), and Twilio (the one-time codes for text-message two-factor — receives your phone number, nothing else) — and only what each needs to provide the service. We may disclose information if required by law.
How we protect your information
- Data is stored with our infrastructure provider using encryption in transit and at rest.
- Access is restricted to the account owner through row-level security; we never expose privileged server credentials in client code.
- We minimize the data we retain and request only the access we need (e.g., read-only financial data).
Your choices & rights
- Delete your account and data. You can permanently delete your account any time in Settings → Account closure. This erases your account and personal data — profile, goals, plans, circles, connected-account tokens, and your activity history — and releases your Plaid connections. Limited records may be retained where required for legal, security, or fraud-prevention reasons; AI safety/supervision logs are de-identified rather than kept linked to you; and we keep anonymous, aggregate statistics (running totals that cannot identify you) so our overall product metrics stay accurate. Prefer a break? Cancel your subscription in the App Store instead — your account and everything in it stays exactly as it is.
- You can disconnect any linked account, and access or correct your information, at any time — in the app or by emailing us.
- You can block or report other users, and unsubscribe from emails, at any time.
- Depending on where you live, you may have additional rights (such as access, portability, or deletion under GDPR/CCPA). To exercise any of them — including asking for a copy of the data we hold about you — email us at hey@webetter.app from the address on your account and tell us what you're asking for. These requests are handled by hand; WeBetter does not currently offer a self-serve export in the app.
Children
WeBetter is for adults 18 and older. We do not knowingly collect information from anyone under 18.
Changes
We may update this policy; we'll post the new date above and, where appropriate, notify you.
Contact
Questions or requests: hey@webetter.app
Swim Wealth Inc. (dba WeBetter), a Delaware corporation.
Registered office: 131 Continental Dr, Suite 305, Newark, DE 19713, USA.